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OBEY CLOTHING WAS FOUNDED ON THE ART, DESIGN AND IDEALS OF SHEPARD FAIREY. WHAT STARTED FOR FAIREY WITH AN ABSURD STICKER HE CREATED IN 1989 WHILE STUDYING AT THE RHODE ISLAND SCHOOL OF DESIGN HAS SINCE EVOLVED INTO A WORLDWIDE STREET ART CAMPAIGN, AS WELL AS AN ACCLAIMED BODY OF FINE ART.

THE OBEY MEANING IS ROOTED IN THE DO IT YOURSELF COUNTERCULTURE OF PUNK ROCK AND SKATEBOARDING, BUT IT HAS ALSO TAKEN CUES FROM POPULAR CULTURE, COMMERCIAL MARKETING AND POLITICAL MESSAGING. FAIREY STEEPS HIS IDEOLOGY AND ICONOGRAPHY IN SELF-EMPOWERMENT. WITH BITING SARCASM VERGING ON REVERSE PSYCHOLOGY, HE GOADS VIEWERS, USING THE IMPERATIVE “OBEY,” TO TAKE HEED OF THE PROPAGANDISTS OUT TO BEND THE WORLD TO THEIR AGENDAS.

OBEY CLOTHING WAS FORMED IN 2001 AS AN EXTENSION OF SHEPARD’S RANGE OF WORK. ALIGNED WITH HIS POPULIST VIEWS, CLOTHING BECAME ANOTHER CANVAS TO SPREAD HIS ART AND MESSAGE TO THE PEOPLE. THE CLOTHING IS HEAVILY INSPIRED BY CLASSIC MILITARY DESIGN, WORK WEAR BASICS, AS WELL AS THE ELEMENTS AND CULTURAL MOVEMENTS SHEPARD HAS BASED HIS ART CAREER ON. THROUGH MIKE TERNOSKY AND THE OBEY CLOTHING TEAM, SHEPARD WORKS TO CREATE DESIGNS THAT REPRESENT HIS INFLUENCES, IDEALS AND PHILOSOPHY.

OBEY IS ABOUT VARIETY AND EXPERIENCE, THINKING ABOUT YOUR SURROUNDINGS AND QUESTIONING THE PURPOSE. THE MEDIUM IS THE MESSAGE.

61 products found in OBEY

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OBEY JOBEY RISE ABOVE RIBBON CLASSIC T-SHIRT -WHITE
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OBEY PEACE DELIVERY DOVE CLASSIC T-SHIRT - CREAM
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OBEY ESTABLISHED WORKS 2 PACK BOXERS - BLACK
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OBEY BOLD ORGANIC BEANIE - ARMY GREEN
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OBEY CON EYES CAMP HAT - BLACK
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OBEY ICON AIR FRESHENER
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OBEY ICON MUG
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OBEY STANDARD ORGANIC T-SHIRT 2 PACK - WHITE
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OBEY STICKER PACK 2 SELECTION OF OBEY ICON FACE
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OBEY STRATUS PUFFER JACKET - BLACK
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OBEY OBEY BOLD SOCKS - BLACK
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OBEY ESTABLISHED WORKS 2 PACK BOXERS - ASH GREY
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OBEY DANCING DUCK MUG
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OBEY CONDITIONS TRAVELER BAG III - BLACK
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OBEY MANDALA CANDLE
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OBEY ICON STENCIL FLAME CLASSIC T-SHIRT -WHITE
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OBEY COSMIC NOISE CLASSIC T-SHIRT - BLACK
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OBEY BOLD NYLON BUCKET HAT - BLACK
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OBEY BRIGADE SNAPBACK HAT - BLACK
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OBEY BOLD NYLON BUCKET HAT - ORCHID PETAL
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OBEY ALBERT POLO SWEATER
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OBEY UNWOUND JACKET - CEDAR
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OBEY STRAGGLER FLOODED PANTS - LEAF
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OBEY JOBEY RISE ABOVE RIBBON CLASSIC T-SHIRT - BLACK
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OBEY BENDER DENIM PANTS - INDIGO
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OBEY JUSTICE EVERYWHERE HEAVYWEIGHT T-SHIRT - WHITE
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OBEY PROTEST MUG - BLACK
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OBEY SUNSHINE MUG
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OBEY TV CLASSIC T-SHIRT - BLACK
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OBEY ROLL CALL VARSITY JACKET- BLACK
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OBEY STANDARD ORGANIC T-SHIRT 2 PACK - GREY
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OBEY STANDARD ORGANIC T-SHIRT 2 PACK - BLACK
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OBEY STUDIO MOCK NECK ANORAK - BLACK
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OBEY FLIGHT BOMBER JACKET - POTENT PURPLE
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OBEY EYES ICON SOCKS - WHITE
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OBEY EYES ICON SOCKS - BLACK
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OBEY EYES ICON 2 HEAVYWEIGHT T-SHIRT - BLACK
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OBEY OBEY BOLD SOCKS - WHITE
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OBEY BOLD BOTTLE
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OBEY LOWERCASE PIGMENT ZIP HOOD - NAVY
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OBEY LOWERCASE PIGMENT ZIP HOOD - JAVA BROWN
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OBEY ICON FACE SHERPA JACKET - UNBLEACHED
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OBEY ICON EYES SNAPBACK II - DARK CEDAR
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OBEY ESTABLISHED WORKS BOLD L/S T-SHIRT
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OBEY ESTABLISHED WORKS 2 PACK BOXERS - WHITE
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OBEY CHERUB AIR FRESHENER
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OBEY DREAMS TOTE BAG
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OBEY DIGABLE EXTRA HEAVY FULL ZIP HOOD
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